Success Story
Darshan Raval: Sound of Love
May 10, 2025 · Pethkar Lawns, Kothrud, Pune
6,000+
ATTENDEES
2 Months
PRE-EVENT MARKETING
7 Days
EARLY ASSET READINESS
Published by Start Above LLP
Event Marketing · Live Entertainment
When planning meets passion — a night Pune won’t forget
When Future Trends approached us to be the social media partner for Darshan Raval’s Sound of Love concert, we knew we were working on something special. What made this event stand apart from the rest wasn’t just the artist or the venue — it was the uncommon discipline of a team that planned every detail two months in advance and stuck to it.
“Great events aren’t born on the day of — they’re built weeks before anyone shows up. Sound of Love is proof that when the brief is clear and the team is aligned, execution becomes effortless.”
Three pillars of partnership
Our role as social media partner covered the full creative and marketing ecosystem — from the first digital impression to the final walk-out experience inside the venue.
Event branding
Visual identity, creatives, and campaign assets across all touchpoints
Venue branding
End-to-end stage and venue design that elevated the on-ground experience
Social media marketing
Full-funnel digital campaigns driving awareness, engagement, and ticket sales
A 360° marketing playbook
No single channel wins a concert. We ran a tightly coordinated multi-channel strategy aimed squarely at Pune’s 18–30 audience — the core fan base for Darshan Raval’s music.
Social media
Organic content strategy across platforms building momentum leading up to the show
Social media
Organic content strategy across platforms building momentum leading up to the show
Meta ads
Outdoor PR
Influencer marketing
In-mall screens
Offline ticketing
The anatomy of a seamless execution
Seamless execution is rarely accidental. Here’s how the roadmap unfolded.
Briefs locked with organiser Tushar Shinde of Future Trends. Creative direction for branding, venue design, and all marketing channels aligned from day one.
Marketing campaigns kicked off across social, Meta ads, influencer outreach, and outdoor PR. Ticket sales accelerated with Darshan Raval's direct involvement in promotion.
All event branding and venue design assets delivered and approved — zero last-minute revisions, zero scrambling. The entire creative suite was ready a full week before showtime.
Sound of Love goes live at Pethkar Lawns, Kothrud. Over 6,000 fans fill the venue. The artist, the crowd, and the brand all in harmony.
What this event taught us
Sound of Love was a masterclass in what happens when everyone does their job before being asked. Mr. Tushar Shinde’s meticulous planning gave us the headroom to do our best creative work — and Darshan Raval’s wholehearted participation in promotion gave us the reach no ad budget can buy on its own.
The result: over 6,000 happy fans, a venue that looked exactly as imagined, and a client relationship built on trust and delivery — not last-minute firefighting.
At Start Above LLP, we believe marketing isn’t a last-mile activity — it’s the foundation. When strategy, creative, and execution start early and stay aligned, events don’t just happen. They leave a mark. If you’re planning your next show, product launch, or live experience and want a partner who shows up prepared — we’d love to talk.